»Leave Feedback
»View Feedback

The Need for a Web Site::

Not necessarily. But more and more businesses, organizations and individuals are turning to the Internet to promote and sell products and services, improve communication, and share news and information.

Why? Because the technology and the audience are there. In a March 2004 national survey, Nielsen/NetRatings reported that an estimated 75%, or 204 million, Americans have Internet access in their homes. That's a large audience, and with today's Internet they can be reached with relatively little expenditure.

The New Yellow Pages

For many of these 204 million people, the web is the first place they go to search for information, products and services. They've grown accustomed to doing business, getting news, communicating and finding information on the web. Often they expect to be able to look up both large and small organizations on the Internet and don't bother to go to other sources.

More Than Another Tool in Your Marketing Box

A web site can play a vital role in your existing marketing and advertising program. In fact, you may find your web site outstrips the performance of more traditional marketing venues. How? A web site is an incredibly flexible tool compared with radio, television, newspaper, magazine and Yellow pages.

Imagine a newspaper or television ad that could do all this:

• A web site is available 24/7, 365 days of the year.
• Web sites can be as large and as in-depth as needed, and can grow as needs change.
• Web sites are dynamic and unrestricted: They can include color graphics, animation, audio, video and more.
• They are interactive: Visitors can respond with comments, questions and feedback; they can join your forum or mailing list; and they can request an estimate or purchase products or services right then and there.
• The information they convey can be up-to-date to the minute.
• The professional or branding image they help create can be altered in response to new marketing ideas or changing company goals.

A Tool of Many Uses

The uses for web sites are as varied and creative as the people who own them. These are just a few of the major applications:

• Sell products, take orders and accept donations online
• Market and promote products and services on a level playing field (On the Internet, small businesses can compete as equals with much larger companies.)
• Reach a global audience and broaden an existing base of customers, members, sponsors, distributors or suppliers
• Publicize causes or campaigns
• Update organization news, events and information
• Build an online community or membership with discussion forums, mailing lists and newsletters
• Improve communications with clients, colleagues, employees, and business partners through live, real-time teleconferences
• Educate or share information with the public
• Provide round-the-clock customer service and support, reducing support costs through FAQ pages and email support
• Conduct surveys, polls and marketing research

Still have questions? Contact us and we'll do our best to supply the answers.